2020

Origins of Justpadel.com

Following the growth of Justpadel.nl, the ambition arose to reach players beyond the Dutch market. In 2020, Justpadel.com was launched: the international expansion of the brand, on a mission to help players worldwide with the right padel gear and expertise.

During this phase, Bram Rutten joined as co-owner, and together they continued building the future of Justpadel.

From that moment on, the focus shifted from a Dutch padel specialist to an international brand. With an ever-expanding range, partnerships with leading brands, and a growing community, JustPadel entered the next stage of its journey.

2022

First Shop-in-Shop

In 2022, Justpadel took a new step by opening its first physical location at Van Gool Sport in Hilvarenbeek. With this first shop-in-shop, we brought our padel expertise and product range closer to players who wanted not only to browse products online, but also to experience them in person.

2023

Sponsorship Youp & Julian

In 2023, Justpadel kicked off a partnership with two of the greatest Dutch padel talents: Youp de Kroon and Julian Prins. Two young players with huge ambition and the drive to take Dutch padel to a higher level.

From the start, we saw Youp and Julian’s potential. With their talent, dedication, and professional mindset, they perfectly match Justpadel’s ambition: supporting the growth of padel and helping players reach their peak performance.

Since the start of the partnership, Youp and Julian have developed into the absolute top of the Netherlands. They are now among the best Dutch players and are making strides internationally toward the world’s elite.

2025

Justpadel X Plaza Padel

In 2025, Justpadel launched a unique partnership with Plaza Padel, one of the largest and most prominent padel centres in the Netherlands. Through this collaboration, we bring Justpadel’s expertise and product range even closer to players right on the court.

2025

FD Gazellen Nomination 2025

A wonderful recognition of Justpadel’s growth. In 2025, Justpadel was nominated for the prestigious FD Gazellen Award, celebrating fast-growing companies in the Netherlands.

This nomination confirmed the tremendous growth we have achieved over recent years: evolving from a Dutch padel webshop into an international player within the fast-growing padel market.

2026

Justpadel Launch Australia

Padel is growing worldwide, which is why we are looking beyond Europe. In 2026, we are taking another major step with the launch of JustPadel Australia.

Together with Hans van der Meulen, we are bringing our passion for padel, expertise, and high-quality padel gear to the Australian market. A new milestone helping even more players across the globe find the right gear and elevate their game.

Justpadel Launch UK

With the growth of padel in Europe, we saw more and more players outside the Netherlands looking for the right padel gear and expertise. We noticed that the passion for the sport was identical everywhere: players want to improve, have fun, and gain access to the best products.

That is why we decided to look beyond our own borders. Following our growth across various European markets, we are taking an important new step in 2026 with the launch of JustPadel UK.

With local stock in the United Kingdom, we can serve British players faster and deliver a better experience. Not just by offering an extensive range of padel products, but also by providing the same service, expertise, and passion for padel that defines JustPadel.